Posted on : 10-05-2011 | By : admin | In : Articles
Tags: business, call to action, company, customers, landing pages, sub-pages, website, world wide web, www
Nobody ever wants to build a website which nobody ever visits, or one that nobody likes. But of all the millions and millions of websites available on the World Wide Web today, they fall into 2 categories.
Yes, only 2.
And when you build your very own website and get it online, your website will definitely fall into either one of these categories. What are these categories? I call it “Hit” or “Miss.”
Do you see the bigger picture now? Your website could either be a big “HIT” or a total “MISS”.
Of course everyone in their right mind would definitely prefer their website be the former than the latter.
But, this is not the only hurdle when it comes to a business website.
A business website might be able to pull in customers, but you don’t gain much from just getting visits alone. You need the customers to take action. And if they’re not taking action, your website is just a wasted potential.
But notice I said “potential”.
Meaning, just because a site starts off on the wrong foot doesn’t mean it’s a lost cause. It can be turned 180 degrees around, in the right direction. And hopefully with some pointers outlined here for you today, you can slowly salvage or further improve it.
So what makes a website have visits/view but no action?
First reason is largely due to the reputation of your sight. Or to put it in another way, how reputable it looks. You need a site where your target customers can relate to. When they can relate they will feel more at ease or “safe” when browsing through the stuff. Give them what THEY want to see and they will give you what YOU want.
You also need to build trust with your visitors. This is where 1st impression really counts. And if she deems you suspicious or as a probable fraud, you seriously need to re-design your site and the content you put up there.
Content-wise, it would be perfect if you could include any recognitions such as
awards, certifications, security badges, testimonials, comments etc etc…about your company’s business on your website. This is a necessity if you would like to establish your website to be a trustworthy one.
Another reason your website is not seeing much action (beside page views) it’s because you’re most probably guilty of directing your customers to (just) your home page.
When you have a website that deals of other (related-or-not) services or products, the home page is only a general of your entire operations and it just doesn’t really give the customers what they are really looking for.
It’s like leaving them in a hotel lobby when all they really want is to book to stay for the night. Wouldn’t it be better to ask them instead what kind of room are they looking for? / the preferred view? / how many night of stay?
Get where I’m going?
Customers who are ready to buy most already know what they want. So that’s why your website should have proper and relevant “segments” or “sub-pages” which can cater to specific customer needs and wants.
You can also refer to these as “landing pages” and many business web site owners fail to see the importance of landing-pages or do not spend enough time developing,refining,tweaking it. So don’t let their mistake be yours as well.
One last (and certainly not least) reason is your web pages doesn’t have a “CALL-to-ACTION”. Each web page on your site must have an objective for its existence. It’s simply not built for the sake of filling in the gaps or making your site look bigger. You’re only wasting your precious time if this is the only reason.
What’s the point of offering a great product or service if you don’t have something at the button that says “Order/Buy Now”. But what’s also important is not only having a “CALL-To-ACTION” you have to know where and when to place it.
Imagine having a “BUY NOW” button or link above a service or product description. You’re asking people to buy something they don’t even know. it’s very awkward and it comes off as pushy. And this is definitely not good for business.
So try out these simple methods today and remember, it’s all about constantly tweaking of these methods to get the desired results you want. Your website can definitely be a “HIT”. Like always, it’s just a matter of “how”.