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An Online Business Is Still A Business

Posted on : 12-05-2011 | By : admin | In : Articles

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The idea of working from the comfort of your very own home and being your own boss is of course…a very tempting image inside anyone’s head. Yes, online businesses can work, it can be lucrative but it is also hard.

The images you see of people sipping margaritas on the beach while working on a laptop is actually the REWARDS of a successful business.

An online business, is just like any other business. It takes significant work and effort in order to be a successful one. Even though there are some perks working from home, there will be just as much work, (if not more) that has to be done.

Many people think that working from home is gonna be easy, and if they maintain this mindset, they are going to fail even before they start. Before you even consider starting an online business, you are going to have to throw that mindset out of the window if you want to succeed.

One reason many online businesses fail to even take off is because many people think that is easy. And people who think that an online business is easy will not even bother to learn anything.

If they think it’s really that easy, then they should be asking themselves a few questions beforehand. You may have an idea of what you want to do for as a business…

But how do you sell it online?

Where do you sell it?

What do you sell?

Where do you find what you sell?

How are you going to advertise?

Where are you going to advertise it on?

 

There are literally hundreds of questions concerning just selling a product or service online. If you don’t bother to learn the ropes, you are going to be stuck staring at a blank screen.

Fortunately for us, the Web is full of information regarding the proper approach on how to conduct an online business. But you have to know where to look and you must have the thirst for the knowledge. Only then you will know what options you have and only then you can make carry out informed decisions.

Sometimes an online business may require a small investment (such as payment for banners and ads). With adequate knowledge, you use the time and money you invested for your online business in a more effective way.

There are millions and millions of website on the World Wide Web. When you have a website of your own, it’s easy to overlook yours if you don’t have something special or unique that sets your website from the rest.

Sure, you can emulate the more successful websites, but you can only go so far before becoming a total rip-off of the original site. Learn what works from their site and make it your own to be used on your website. The key is to learn what works while still maintaining your unique identity.

Sure, our goal is to sell stuff online but there is also a delicate approach when it comes down to it. You can’t force what you want to sell down people’s throats. You’ll only drive them away.

Your website doesn’t really have to be all about selling your product/service from header to footer. Include value for your customers as well. Try to offer free content, such as informative articles, funny videos, free e-books, and such. People are more likely to buy from you if they like you, rather than not.

The beach image is not mentioned earlier is not a lie. It’s just a preview of what’s to come after you have put it time and effort into building your online business into a successful one.

Tips For An Ailing Website

Posted on : 10-05-2011 | By : admin | In : Articles

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Nobody ever wants to build a website which nobody ever visits, or one that nobody likes. But of all the millions and millions of websites available on the World Wide Web today, they fall into 2 categories.

Yes, only 2.

And when you build your very own website and get it online, your website will definitely fall into either one of these categories. What are these categories? I call it “Hit” or “Miss.”

Do you see the bigger picture now? Your website could either be a big “HIT” or a total “MISS”.

Of course everyone in their right mind would definitely prefer their website be the former than the latter.

But, this is not the only hurdle when it comes to a business website.

A business website might be able to pull in customers, but you don’t gain much from just getting visits alone. You need the customers to take action. And if they’re not taking action, your website is just a wasted potential.

But notice I said “potential”.

Meaning, just because a site starts off on the wrong foot doesn’t mean it’s a lost cause. It can be turned 180 degrees around, in the right direction. And hopefully with some pointers outlined here for you today, you can slowly salvage or further improve it.

So what makes a website have visits/view but no action?

First reason is largely due to the reputation of your sight. Or to put it in another way, how reputable it looks. You need a site where your target customers can relate to. When they can relate they will feel more at ease or “safe” when browsing through the stuff. Give them what THEY want to see and they will give you what YOU want.

You also need to build trust with your visitors. This is where 1st impression really counts. And if she deems you suspicious or as a probable fraud, you seriously need to re-design your site and the content you put up there.

Content-wise, it would be perfect if you could include any recognitions such as

awards, certifications, security badges, testimonials, comments etc etc…about your company’s business on your website. This is a necessity if you would like to establish your website to be a trustworthy one.

Another reason your website is not seeing much action (beside page views) it’s because you’re most probably guilty of directing your customers to (just) your home page.

When you have a website that deals of other (related-or-not) services or products, the home page is only a general of your entire operations and it just doesn’t really give the customers what they are really looking for.

It’s like leaving them in a hotel lobby when all they really want is to book to stay for the night. Wouldn’t it be better to ask them instead what kind of room are they looking for? / the preferred view? / how many night of stay?

Get where I’m going?

Customers who are ready to buy most already know what they want. So that’s why your website should have proper and relevant “segments” or “sub-pages” which can cater to specific customer needs and wants.

You can also refer to these as “landing pages” and many business web site owners fail to see the importance of landing-pages or do not spend enough time developing,refining,tweaking it. So don’t let their mistake be yours as well.

One last (and certainly not least) reason is your web pages doesn’t have a “CALL-to-ACTION”. Each web page on your site must have an objective for its existence. It’s simply not built for the sake of filling in the gaps or making your site look bigger. You’re only wasting your precious time if this is the only reason.

What’s the point of offering a great product or service if you don’t have something at the button that says “Order/Buy Now”. But what’s also important is not only having a “CALL-To-ACTION” you have to know where and when to place it.

Imagine having a “BUY NOW” button or link above a service or product description. You’re asking people to buy something they don’t even know. it’s very awkward and it comes off as pushy. And this is definitely not good for business.

So try out these simple methods today and remember, it’s all about constantly tweaking of these methods to get the desired results you want. Your website can definitely be a “HIT”. Like always, it’s just a matter of “how”.