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Facebook Marketing Approaches

Posted on : 11-05-2011 | By : admin | In : Articles

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Facebook has outnumbered Google in terms of active users. But honestly, it’s not that all surprising because it’s been like for quite some time now. Unless something else better (or even more fun) comes along, its gonna be very hard to knock Facebook of that top spot.

So even when you know where’s the party at, it doesn’t mean you just log in the website and cash in just like that. You have to know how to approach it in a right way, otherwise your time and efforts will just be a waste of time.

Here are some tips which you can use to help with your Facebook marketing approach.

Facebook can be one of the most fun and yet suitable place to provide customer service. The conventional online forums or live-chat sessions can be costly and time-consuming to set up. Not to mention it is kind of intimidating for first-timers who are looking for help.

When they’re unsure or uncomfortable, they’ll prefer not to pursue looking for help and their problem will go unsolved. Thus an unhappy customers is usually a lost one.

Facebook however is a fun and friendly platform which is more than able to provide these kinds of services. And the best of all is that it’s free!

Through Facebook you can easily interact with your customers through Facebook Wall, status updates, IM-style chat and more.

Another great way to get what you want to say out there, is to do Facebook “tagging”. When you tag a user in a photo or video, the tagged person will be able to see it in their News Feeds. And in turn, their friends can see it.

Tagging is a great way to reach the masses and tagging should be done as often as possible. Just be careful of the photo or video that you tagged them with though. Keep it clean and nothing potentially offending.

Also, try to search for Facebook page/group admins. It would even be more perfect if the page or group has tons of people in it and if the group or page is related to your target niche.

Contact them and try to collaborate with these admins by providing them incentives or rewards in exchange for them posting a message in the group/page wall regarding your product or services. (Imagine the potential of a group/page with 10, 20, or 100 thousand people!)

When you have set successfully set up your Facebook page, there is one more thing that you can do. The wall of your Facebook page shouldn’t be the first thing that newcomers should see. There are just too many updates and comments going in it might be overwhelming for newcomers.

It’s a good idea to have a sort of “Welcome” page. It can be a video or a short description to better describe what your business is all about. This is the perfect opportunity for a call to action. You could either ask the newcomer to click on “Like” to access your page.

The Facebook “LIKE” icon is one of the most recognized icons on the world wide web today. And chances are, every internet has at least come across it once in their online surfing. Therefore you should also do the same and have a “LIKE” icon like for example on your website blog.

Where you place the “LIKE” button is just as important as having it in the first place.

Try also to include the “LIKE” button on your blog posts and sign-up form or opt-in form (if you have one). You would have to do some research, testing and experimentation to help determine what are the other places that’s best to place the “LIKE” button. The general rule is to make it accessible and easy to see.

When you do business online, do not be surprised if you do come across some less-than-desirable feedback regarding you and your services. But that doesn’t mean you should remove the comments section once and for all.

If you still allow commenting while at the same time addressing the issues that the customer is unhappy about, shows that you genuinely care and have an interest in what customers have to say. People will see you as more credible and genuine.

A few negative comments is better than no comments at all. But if there are more far more negative comments than positive ones, maybe you have to take a step back and review your business product, service and approach.

When you embark on an ad campaign in Facebook, it’s not advisable to have the link in your ad pointing back to your Facebook page. Your Facebook ad will need to entice clicks but they should be directed to your WEB SITE.

Your web site is where you have full control of everything from how it looks, the content and all the way down to your call to action. If you do it right, you’ll have a higher probability of converting prospects into paying customers at your web site thanks to Facebook.

At this point of time, Facebook is still ever-growing and therefore it is also ever-changing. There are many ways to approach marketing in Facebook and what may work today may not work tomorrow.

But, there are also will always be new ways that exist in its place. In order to keep up and ahead of the competition, we have to constantly keep a look out for these newer ways.

Your Website – 1st Impression COUNTS

Posted on : 11-05-2011 | By : admin | In : Articles

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Humans naturally fear what they do not understand. In order for them not to fear something is to help them to understand it.

So what’s easy to make them understand something?
Show them something that they’re FAMILIAR with.

Or something that they can relate to. When you can achieve this on your web site, congratulations. You are this close to turning a potential prospect into a paying customer.

The success of an online business is nothing without its reputation. Big companies have already long established their brand and reputation. But we small ones have to build from scratch and this can be hard.

But it’s not a lost cause, as there are some things that are well within your power. Things that you can do to build that more “customer-friendly” website.

A simple testimonial can go a long way. When someone sees that someone has tried your service and product before and has a very pleasant experience with it, chances are prospects will do the same hoping for the same pleasant experience.

Testimonials really stand the test of time because it is like a review and also a recommendation from someone. If the person/organization behind the testimonial is a famous figure, even better!

It’s also great if you could have Twitter accounts and Facebook accounts for your business. Not only are these the bulk of where your future prospects are, you’ll have a chance to place these social networking buttons on your website.

Take for example Twitter follower counts.

When placed on your websites, it shows newcomers that you are someone or a brand where people do follow and its worth to follow. Chances are if the newcomer likes what you are offering, then he or she will follow you as well, adding to that ever-growing number of followers.

Same goes for the Facebook button where instead of follow you get the “LIKE” button. Where the number of likes shows how many people like your web page.

Another method that you can employ to help give that little push when it comes to call to action is to have only a limited number of slots of your services or limited number of your products. When you tell them you only have a limited number left, they see it as what you selling are going off like hot cakes and everyone wants a piece.

And it must be a good deal therefore it makes sense why is it flying of shelves like there’s no tomorrow. The customer (not to feel left out) will also want a piece and this equates to you having a sale.

 

Website development is one thing and web site design is another. During the course of your online business, you may have to go through several design changes on your website. It could either me major or small but bottom line is, you have to constantly tweak and fine-tune to find out what works and what doesn’t when it comes to customer conversion.

It’s “THAT” Customer Again

Posted on : 10-05-2011 | By : admin | In : Articles

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The customer is always right

How many times have heard of that one before. And most of the time, it’s the customers themselves who say it, as a means to justify how acceptable their demands are disregarding how absurd/ridiculous in really is in fact.

We love our customers. Of course we do. But there’s just so much that we can do or give to them. But occasionally there will always be that “ONE” customer that comes along and gives us hell. You’ll know it when your businesses start to suffer up to the point it affects the results you give the other customers.

When this happens then you know it’s come to the point we have to cut this one loose.

It’s a good idea to keep a constant lookout for these “customers”. It’s best if you can identify them before they really drain you dry.

Here are some signs that you can look out for.

 

Will you please?


They unhesitatingly and openly take advantage of you. Some may be a little more subtle, as a means of “testing the waters”, but at the end of the day they always show their true colors.

The next thing you know they’re well over your head. They will be friendly and that is how they’ll get you to do work for them for free. They will always play the “FRIEND” card. A little favor here, and a little favor there. At the end of the day, not only do they expect special treatment from you, they DEMAND it.

Ummm…


Next we have the uncertain customer. Sometimes they are so unsure of themselves they even wonder what are they doing there talking to you in the first place. These customers are definitely hard to deal with as they will change whatever the requested as often as they change clothes.

The worse part is, after going through so many changes, you end going what the requested in the very first place. A simple project can be dragged into the length of a big one. It’s easy to go over-budget and past the deadline with these people.

 

Picture Perfect


These groups of customers are never satisfied even though they are well aware of what they are getting BEFOREHAND. These people expect a work of a masterpiece when buying something that costs a penny. They also always change their minds and every tiny detail is painfully and (time consumingly) looked for as intently looking for a flaw to blame on. These people usually disappointed if they can find nothing wrong with a service or product that they bought.

 

It’s an emergency


For these kinds of customers, it’s always is an emergency. The work that they want you to perform is always top priority and anything else is not as important.

They expect their orders to be processed first even though they are the last ones that came in. In many cases, they do get their way because they will bug you to the point you’ll do their work first just for them to get off your shoulders.

One thing these customers seem to have in common is even though they can be as demanding or obnoxious as a customer can be, they are not willing to pay extra for the extra services requested.

Interesting isn’t it?

One way to deal with these customers is to write down what’s needed and required from you and your customer beforehand. When you have everything down in writing (such as a contract or agreement) then you have no other obligations outside the contract to the customer.

Think of the legal document as a means of protecting you, your business and employee.