Posted on : 10-05-2011 | By : admin | In : Articles
When it comes to running a successful business, there is no denying that the one of the main driving force behind its success is in fact the power of networking.
Creating and maintaining relationships with customers, partnerships with other businesses, all this are known as networking. Just ask any boss or CEO of a successful company and he can tell you that networking is always priority.
Since the internet came along, there has never been a better, easier, and cheaper medium for networking. Companies and businesses worldwide have enjoyed increased sales, revenues, customer base and company growth thanks to the World Wide Web.
What was once a luxury is now a necessity.
Therefore its more important now than ever that you have your own web site or blog. Be it business or personal a blog is your chance for creating the reputation and branding that is crucial for any business.
Here are some reasons why having a blog for can be a boon for your business.
If you really go one step further and actually “connect” with your customers or partners then you have secured a more sustainable source of income from them.
Don’t treat customers like a tissue (where they are only good for one wipe). Customers can be loyal and these are the best kind there is.
Go the extra mile and connect with them. Build a relationship with them. Yes it may take the time and effort, this applies the same with every business out there. If you put in time and effort, you will be rewarded tenfold.
And in the case with customers, IT IS ALWAYS WORTH IT. There is no such thing as a wrong investment when investing effort with your customers interest in mind.
Current customers that you have are excellent candidates for any future products and services that you may be offering. If they had a pleasant experience buying from you, chances are that they will always come back to you again…and again…and again.
The next benefit of having a blog is that a blog is a excellent platform for new potential prospects to land on. One method of pulling in new customers is to offer incentives or rewards (or discounts on their next purchase) for existing customers who refer other people to your blog.
This creates a “chain-like” effect and goes on. And as a business owner, having a blog that goes viral is the best thing that you can ever hope for. A marketing campaign that just keeps getting BIGGER and better on its own.
Another reason for having a blog is because its also a perfect platform to expand your niche. There are many approaches to marketing a niche even if you have chosen just a single one. Take for example that your niche has something to do with Golf.
In addition to providing current news and interesting articles on Golfing, you could also provide golf guides and tutorial which comes in the form of e-books or videos.
Or you could affiliate with travel companies, hotels, country clubs, resort offering a getaway weekend of Golfing which they can enjoy a discount only can be found on YOUR site.
You get the general idea right?
There are many potential money-making platform on the internet and having a blog is just one of them. The internet is big and its ever-growing, so not to worry, you still have your piece of the big pie. You just have to know where to find it.